There’s nothing better than feeling a sun shading product for yourself. The right presentation and layout in an exhibition space is crucial to making a sale, and can prove challenging for specialised retailers. Warema, the sun shading specialist, has a new showroom concept that supports retailers with numerous attractive modules. All elements can be combined freely, giving retailers maximum flexibility when designing retail spaces of between 20 and 100 square metres.
Design preferences in architecture and sun shading solutions have changed significantly in recent years. These days, people want a clear and pure design language that combines metal and wood with warm tones for emphasis. An attractive showroom should reflect this trend precisely and turn a sales conversation into a vivid sensory experience with as many hands-on examples as possible.
In response to the tasks facing specialised retailers, Warema has devised new exhibition modules in a modern look. The highly flexible building block concept can be used in any space without issue. Specialised retailers now have the opportunity to integrate the Warema look and brand experience into their exhibition spaces based on the tried-and-tested concept of the Warema Sun Center and the Sun Forum in Wertheim. The Sun Academy in Wertheim also uses these modules to present its products, allowing retailers to see the modules for themselves and find out everything they need to know.
Modular concept for individual design
Specialised retailers can make use of more than 40 individual modules in their showrooms. They can be combined to meet specific requirements and the exhibition space can be extended at any time while maintaining a consistent look. The set-up can be tailored for ideal presentation of all Warema sun shading solutions. Furniture can also be integrated into this look as required for various customer consulting situations – including digital product presentations using monitors or tablets.
Huge variety and endless possibilities
Warema’s experts help specialised retailers to design their own showrooms. They can choose between various types of furniture that can be arranged as desired with a consistent design: the functional pillar unit in characteristic red ensures stability and fulfils various requirements when showing samples to customers. Many different inserts are available for the unit, including slat and textile samples or a touchscreen. The unit can also be used to hold living plants.
The window modules allow customers to see various exterior sun shading solutions up close, including external venetian blinds and roller shutters, whether in a traditional window set-up or in a floor-to-ceiling design. These elements can be installed on one or both sides of a window module. A corner solution allows window fitters to present their own product ranges with sun shading added.
Sash frames – a large-format all-rounder – are available in a smaller version with 8 frame samples and a large version with 12 samples. A simple mechanism enables retailers to compare different shading solutions. One particular advantage of the modular system is that existing sash frames can be easily upgraded.
Outdoor living you can touch
It is important that customers gain a true feel for a space, particularly when it comes to outdoor living products. Retailers can use various patio modules to show them just how fascinating Warema sun shading solutions can be. Whether they opt for a structure affixed to a wall or for a self-supporting structure with awnings displayed on one or two sides, this clear design enables customers to make the right technical and emotional choice. The patio modules also feature various window shading solutions, giving a realistic impression of how they look both inside and out. Retailers can also order a suitable decorative package to make the patio feel like part of a real-life home.
Presentation options for better overview and variety
The various consultant modules allow retailers to quickly find samples of specific colours and surfaces; digital presentations are easily accessed in the media modules. A retailer may choose a large or small counter, with storage, seating, decorative modules or even a coffee bar; whatever the case, everything is tidy and clearly laid out with a consistent modern look.
Specialised retailers can find more information and order options at mywarema.de.
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Numerous modules in an appealing look – Warema supports specialised retailers with its new showroom concept.
Self-supporting or fixed to a wall – the patio modules also feature various window shading solutions, giving customers a realistic impression of how the products look.
Whether 20 or 100 square metres, retail spaces look professional with flexible design elements that can be combined to meet retailers’ needs.
The functional pillar unit in characteristic red ensures stability and fulfils a wide range of requirements when showing samples to customers.
Slat or textile samples, touchscreens or living plants – retailers can choose from various pillar inserts.
An attractive showroom reflects the trend for a clear and pure design language and turns sales conversations into vivid sensory experiences with many hands-on examples.
Classic or floor-to-ceiling – products can be displayed on one or two sides of the window modules.
Whether external venetian blinds or roller shutters, the window modules show various sun shading solutions in situ.
Sash frames featuring 8 or 12 samples and a simple mechanism are an easy way to compare different shading solutions.
Get a feel for the space – various patio modules enable retailers to show their customers just how fascinating Warema sun shading solutions can be.
Tactile impressions count – the right presentation and design in an exhibition space make all the difference during sales conversations.
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