With this nationwide campaign aimed at protecting and reforesting German forests, Warema is advocating for a better and more sustainable future. The company is committed to climate protection with its energy-efficient products and sustainable actions, and wants others to do the same. It has therefore paved the way for its prime partners, who are members of Warema's company-own loyalty programme, to take action without things getting complicated. Until the end of 2020, the specialist retailers were able to use their prime points to donate trees to the project and thus to improve their own commitment to sustainability.

"We felt it was important to make things as easy as possible for our prime partners so that plenty of them would get involved," says Marion Fischer, head of Marketing at Warema. "Sun shading and environmental protection are quite simply a perfect match. We have provided our prime partners with a communication package, as we are sure their customers will also be interested in learning about this scheme. This will allow our partners to raise awareness of their tree donations in their region and on their social media channels."

Naturally, members don't have to dig the holes and plant the trees themselves. The "Unternehmen Wald" (Project Forest) foundation was more than happy to take on this task, and the trees were planted in January in Schleswig-Holstein.

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